What app marketing costs

Typical fixed prices by channel

• TikTok, Reels and UGC videos: about $50 to $150 per video from newer creators; more from creators with a proven track record or who post to their own audience.
• Reddit and communities: about $100 to $400 for researching the right communities and posting there within their rules.
• Micro-creators in your niche: about $200 to $800 to get a handful of small creators trying and talking about your app.
• Cold outreach: about $150 to $500 for a hand-built list and around 100–200 personal emails or DMs.
• Launch day (Product Hunt and friends): about $300 to $1,000 for preparation, assets and running the day.
• SEO pages: about $300 to $1,000 for a small set of comparison or how-to pages.

Fixed price or per view?

Pay-per-view campaigns and agency retainers exist, but for a first test a fixed price for a checkable piece of work is easiest to judge: you know what you'll get and what it costs before you start.

Red flags

• Guaranteed views, followers or signups. Nobody controls those; guarantees usually mean bought engagement.
• Monthly retainers before any small test.
• Vague deliverables like “growth strategy” with no count, format or deadline.

How to spend your first $250

Pick the one channel that fits your app, buy one small, checkable job, and measure signups with a ?ref= link. If it moves, buy more of that. If it doesn't, try the next channel. One test at a time beats spreading $250 across five.

The short version

Shoutyard is the distribution marketplace for vibe coders. Post your app in about a minute, get up to five fixed-price offers from real people who like this work, and your payment is held until you approve it.

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