Fiverr vs Upwork for app marketing
Updated October 2026
Short answer: Fiverr is a catalogue of ready-made packages; Upwork is a job board where freelancers send proposals. Both are huge. Neither is built specifically for getting a new app its first users.
Fiverr
- You browse and buy “gigs” sellers have packaged in advance.
- Buyers pay a service fee on top of the price (5.5% at the time of writing), plus a small-order fee on small orders. Sellers keep 80%.
- Good for standard, well-defined tasks. Less good when you need someone to think about your specific app and audience.
Upwork
- You post a job and freelancers send proposals, paying Connects to apply.
- Clients pay a marketplace fee and a contract-initiation fee; freelancers pay a service fee of up to 15%.
- Good for longer or hourly work. Screening proposals takes time.
Fees change; check Upwork's pricing and Fiverr's help centre for current numbers.
Shoutyard
- You post your app and what a win looks like; people who like that channel send up to 5 fixed-price offers written for your app.
- You pay the offer price with nothing on top. The marketer pays one 15% fee when they get paid.
- Money is held until you approve, with an automatic refund if nothing is delivered.
- Small and new: fewer people than Fiverr or Upwork, all focused on distribution for new apps.
The short version
Shoutyard is the distribution marketplace for vibe coders. Post your app in about a minute, get up to five fixed-price offers from real people who like this work, and your payment is held until you approve it.
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